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How the Search Console dashboard is assembled

Connect with Google, choose a verified property, and the tool queries the Search Analytics API directly. Every refresh pulls the selected window and the equal-length window before it, so clicks, impressions, CTR and average position each carry a comparison. Dates end two days back because Search Console data lags. Query, page, country and device filters are passed to Google as dimension filters, so the entire view reflects them rather than a single table. A fast core pull renders the tiles, chart and splits first; the heavier page-to-keyword map loads after.

• ›Windows of 7, 14 or 28 days, or the last 3 months
• ›Web, Image, Video and News search types
• ›Query, page, country and device filters applied at the API level
• ›Page-to-keyword map covering the top 40 pages and their top 25 queries each
• ›CSV export of the filtered page table

The signals it computes on every refresh

Striking distance isolates queries sitting between positions 11 and 20 with at least 20 impressions, then estimates the clicks each would earn at page-one visibility. CTR opportunities compare actual click-through against a position-by-position benchmark curve and flag queries earning under 70 percent of what their position should deliver, with the missed clicks quantified. Decay lists pages that had at least 10 clicks in the prior window and lost ground; winners lists the pages that gained. The AI digest reads all of it and returns ranked next actions plus a paste-ready weekly report.

• ›Striking-distance queries ordered by potential clicks
• ›CTR gaps with the benchmark rate and the clicks left on the table
• ›Decaying and winning pages with click deltas and position movement
• ›Intent split across informational, commercial, transactional, navigational and branded queries
• ›Device breakdown by clicks, impressions and CTR

Optional GA4 connection for AI-assistant referrals

Search Console explains what happens inside Google. Connecting GA4 as a second, optional source adds what happens after the click: organic sessions, conversions, bounce rate and average session duration against the prior period, alongside your top organic landing pages. It also filters session source for AI assistants, so referral traffic from ChatGPT, Perplexity, Gemini, Copilot, Claude and You.com is broken out by source with its own period-over-period trend. Skip it if you only want search data, because the dashboard works fully without it.