I spent 9 years turning organic into infrastructure. Now I bring AI to it.
I'm Siddesh - an SEO leader turned product builder. For most of a decade I ran organic search as a system: measurable, forecastable, and trusted in the boardroom. These days I'm doing it in the open, turning the internal tools I always wished existed into AI-powered products, and documenting every experiment as I go.
Principles I build by
Systems over campaigns
Campaigns end. Systems compound. I build the second kind.
Organic is the highest-leverage channel - when built right
Done as infrastructure, search returns more per unit of effort than anything else.
AI multiplies execution; strategy is still human
The model writes faster than I can. It still does not know what is worth writing.
Measurement without attribution is noise
Numbers you cannot tie to a decision are decoration. I throw them out.
Build once, scale forever
If I have to do it twice by hand, it becomes a tool the third time.
The path here
Started in SEO
Cut my teeth on technical audits and the unglamorous work that actually moves rankings.
Led organic for a growth-stage SaaS
First time owning the whole channel. Learned that process beats heroics.
Scaled content systems
Built the brief-to-publish machine that shipped hundreds of pages without losing quality.
Head of SEO
Organic became infrastructure - measured, forecasted, and trusted by the C-suite.
Started building in the open
Began turning internal tools into products and documenting every build publicly.
BuildWithSiddesh
A home for the products, SEO agents, and research. Building AI-powered growth tools in public.