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For founders and growth teams

I spent 9 years turning organic into infrastructure. Now I bring AI to it.

I'm Siddesh - an SEO leader turned product builder. For most of a decade I ran organic search as a system: measurable, forecastable, and trusted in the boardroom. These days I'm doing it in the open, turning the internal tools I always wished existed into AI-powered products, and documenting every experiment as I go.

Tell me what you're building →LinkedIn ↗
9+Years leading SEO17Tools shipped6Agents in build

Principles I build by

  1. 01

    Systems over campaigns

    Campaigns end. Systems compound. I build the second kind.

  2. 02

    Organic is the highest-leverage channel - when built right

    Done as infrastructure, search returns more per unit of effort than anything else.

  3. 03

    AI multiplies execution; strategy is still human

    The model writes faster than I can. It still does not know what is worth writing.

  4. 04

    Measurement without attribution is noise

    Numbers you cannot tie to a decision are decoration. I throw them out.

  5. 05

    Build once, scale forever

    If I have to do it twice by hand, it becomes a tool the third time.

What I have built, free to use

Everything on this site started as a tool I needed in my own SEO work. Today that is 17 free SEO and AI search tools in Labs, 12 free Chrome extensions, and Pulse, a live log of Google and AI search updates. They are all free, and the guides in Insights explain the thinking behind them.

Labs · 17 toolsAll free SEO tools →
Chrome · 12 extensionsAll free Chrome extensions →
Research and writingAll insights →

The path here

  1. 2016

    Started in SEO

    Cut my teeth on technical audits and the unglamorous work that actually moves rankings.

  2. 2018

    Led organic for a growth-stage SaaS

    First time owning the whole channel. Learned that process beats heroics.

  3. 2020

    Scaled content systems

    Built the brief-to-publish machine that shipped hundreds of pages without losing quality.

  4. 2022

    Head of SEO

    Organic became infrastructure - measured, forecasted, and trusted by the C-suite.

  5. 2024

    Started building in the open

    Began turning internal tools into products and documenting every build publicly.

  6. 2026

    BuildWithSiddesh

    A home for the products, SEO agents, and research. Building AI-powered growth tools in public.

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