Infrastructure built.
Results compounding.
Anonymised write-ups of growth work from across my career - documented as learnings and frameworks, with organisations kept private.
Series A SaaS
B2B SaaS · 50K MRR
Site had 400 pages with zero topical depth. Rankings were thin and volatile - a single algorithm update wiped 30% of traffic.
- 01Full technical SEO audit + site architecture redesign
- 02Built topic cluster framework across 12 core themes
- 03Implemented content freshness system with automated monitoring
- 04Brand SERP takeover for founder + company keywords
4×
Organic sessions
in 8 months
+680
Ranking keywords
net new
+18pts
DR improvement
via link architecture
Result - 4× organic traffic in 8 months
DTC eCommerce Brand
DTC · 8-figure revenue
Content team of 5 producing 40 pieces/month. Quality inconsistent, metadata manual, reporting scattered across 4 tools.
- 01Built AI content brief generator (brand-voice-trained)
- 02Deployed Metadata Copilot for 12,000 product pages
- 03Created unified SEO reporting agent - one dashboard, daily updates
- 04Automated internal linking recommendations on publish
20h/wk
Team hours saved
ongoing
100%
Metadata coverage
12K pages
Same
Content output
1 less editor
Result - 20 hours/week saved. Same output.
Enterprise Brand
Enterprise · 200+ person company
Had worked with 3 agencies over 4 years. Rankings plateaued. Leadership had stopped expecting SEO to move. Site architecture was the root cause.
- 01Diagnosed and rebuilt canonical architecture across 8,000 pages
- 02Redesigned taxonomy and internal link structure
- 03Built content moat across 6 priority topic clusters
- 04Automated monthly SEO health reporting for C-suite
40+
Abandoned keywords recovered
top 3 positions
+3×
Crawl efficiency
post-architecture fix
Up
Traffic trend
6 straight months
Result - Rankings for terms they'd given up on