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Case Studies

Infrastructure built. Results compounding.

Anonymised write-ups of growth work from across my career - documented as learnings and frameworks, with organisations kept private.

  1. Series A SaaS

    B2B SaaS · 50K MRR

    Organic Growth Systems
    01 · Result

    4× organic traffic in 8 months

    The Problem

    Site had 400 pages with zero topical depth. Rankings were thin and volatile - a single algorithm update wiped 30% of traffic.

    What Was Built

    1. 01Full technical SEO audit + site architecture redesign
    2. 02Built topic cluster framework across 12 core themes
    3. 03Implemented content freshness system with automated monitoring
    4. 04Brand SERP takeover for founder + company keywords

    Outcomes

    Organic sessions
    4×
    in 8 months
    Ranking keywords
    +680
    net new
    DR improvement
    +18pts
    via link architecture

  2. DTC eCommerce Brand

    DTC · 8-figure revenue

    AI Marketing Systems
    02 · Result

    20 hours/week saved. Same output.

    The Problem

    Content team of 5 producing 40 pieces/month. Quality inconsistent, metadata manual, reporting scattered across 4 tools.

    What Was Built

    1. 01Built AI content brief generator (brand-voice-trained)
    2. 02Deployed Metadata Copilot for 12,000 product pages
    3. 03Created unified SEO reporting agent - one dashboard, daily updates
    4. 04Automated internal linking recommendations on publish

    Outcomes

    Team hours saved
    20h/wk
    ongoing
    Metadata coverage
    100%
    12K pages
    Content output
    Same
    1 less editor

  3. Enterprise Brand

    Enterprise · 200+ person company

    Organic Growth Systems + Analytics
    03 · Result

    Rankings for terms they'd given up on

    The Problem

    Had worked with 3 agencies over 4 years. Rankings plateaued. Leadership had stopped expecting SEO to move. Site architecture was the root cause.

    What Was Built

    1. 01Diagnosed and rebuilt canonical architecture across 8,000 pages
    2. 02Redesigned taxonomy and internal link structure
    3. 03Built content moat across 6 priority topic clusters
    4. 04Automated monthly SEO health reporting for C-suite

    Outcomes

    Abandoned keywords recovered
    40+
    top 3 positions
    Crawl efficiency
    +3×
    post-architecture fix
    Traffic trend
    Up
    6 straight months

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