When a SERP key is configured, this scrapes the live top-10 Google results, People Also Ask, and related searches - then grounds the brief in what is actually ranking. Otherwise it falls back to AI-inferred generation.
Enter a keyword to build your brief.
How it works
Enter your keyword
Drop in a single seed keyword. Add your audience and domain for a sharper, more personalised brief.
Live SERP is pulled
The agent scrapes the top-10 ranking pages, People Also Ask, and related searches for your keyword.
Brief is assembled
Intent, audience, meta tags, a full H2 outline, entities, and questions are generated from those real signals.
Hand it to a writer
You get a complete, ready-to-write brief - grounded in what actually ranks - in under a minute.
This content brief generator turns one seed keyword into a full writing brief: search intent, an H2 outline, entities, questions to answer, meta tags and a word-count target. It reads the live Google results for the keyword first, so the brief reflects what ranks today rather than a generic template. Free, with a bulk mode for whole keyword lists.
Built from the SERP that exists today
Before generating anything, the tool queries Google for your keyword and pulls the top 10 organic results with their positions, titles, snippets and domains, plus the People Also Ask questions and related searches. Those signals go into the prompt as evidence, and the brief is written to beat those specific pages. Every result carries a badge showing whether the run used live SERP data or fell back to inference, so you always know which one you are reading. Optional audience and domain fields sharpen the framing.
What lands in the finished brief
The output is structured rather than prose, so a writer can work straight down it. You get the intent classification, a description of who the piece is for, a recommended word count, and an outline of 5 to 7 H2 sections with talking points under each. Below that sit the entities to cover, the questions to answer, internal link ideas, and the competitor pages that were analysed, linked so you can open them. The outline exports to CSV or Excel as section and point rows.
- Search intent and target audience
- Meta title and meta description drafts
- 5 to 7 H2 sections, each with talking points
- Entities, questions grounded in People Also Ask, internal link ideas
- Up to 8 competitor URLs that were actually read
One keyword, or twenty-five
Single mode is for the brief you need right now. Bulk mode takes a pasted list, a spreadsheet upload or a Google Sheet, runs up to 25 keywords through the same pipeline, and returns a table of intent, word count and meta title per keyword that exports as one file. That is usually enough to cover a quarter of publishing in a single sitting, which is the point: the bottleneck in content operations is rarely the writing, it is deciding what to write and against whom.
Frequently asked questions
about the Content Brief Agent
What is in the generated content brief?
Search intent, a full heading outline, entities to cover, People Also Ask questions, word-count targets and competitor angles - all grounded in the live SERP for your keyword.
How long does a brief take?
Under a minute per keyword, and bulk mode lets you generate briefs for a whole keyword list and export them together.
Related free tools
pairs well with the Content Brief Agent
Browse all free SEO & AI-search tools, or get the Chrome extensions.
Further readingHow to get cited by ChatGPT, Perplexity and Google AI OverviewsWhat makes a passage quotable, and the structural work that gets you into AI answers.