Scans live web + news results for your brand via search, then layers AI analysis on top. Use as a strategic starting point.
Enter your brand to surface your mention landscape.
How it works
Define your brand
Enter your brand name, website, competitors, and focus topics. The more context, the sharper the intelligence.
AI maps the mention landscape
The engine analyses your brand's presence, sentiment signals, and mention contexts across web, news, and community sources.
Opportunities surfaced
Unlinked citations, PR angles, competitor gaps, and mention contexts - all ranked by priority so you act on what matters.
Convert mentions to authority
Take the unlinked citation list and PR angles to your outreach workflow. Every missed mention is a link or coverage opportunity.
Brand Mention Radar searches live Google web and news results for your brand, separates coverage on your own domain from genuine third-party mentions, and turns the unlinked ones into a ranked reclamation list with a real URL attached to each. Sentiment, PR angles and a competitor comparison come with it. Free to run once you are signed in.
How the scan works
Enter the brand name and, optionally, your website, industry, competitors and focus topics. The tool runs exact-phrase Google searches for the brand across web and news, plus a third query that excludes your own domain so third-party coverage is isolated cleanly. Up to ten results per query are kept, deduplicated by URL, and tagged with domain, snippet and publication date. Those real results are what the analysis is built from, and if a run returns no live data the response is flagged as inferred rather than observed.
Working the unlinked mentions list
Unlinked mentions are the cheapest links available, because someone has already decided to name you and the ask is an edit rather than a favour. The brand mention tracker returns three to five of them, each tied to a real domain and URL, with what the page says about you, who to approach, an effort rating and a priority. Around that sit a mention score out of 100, a sentiment split, the recurring contexts your name shows up in, PR angles with target outlet types, and a competitor comparison naming the gap to exploit.
- Unlinked citations with the live URL, effort and priority
- Mention score out of 100 and a positive, neutral and negative split
- The recurring contexts your brand is discussed in
- PR angles with the type of outlet to pitch
- Competitor comparison with a specific gap to exploit
- Downloadable results, plus a bulk mode for several brands in one pass
Who this is for
Useful after a PR push that nobody measured, when a founder keeps appearing on podcasts and newsletters that never link back, or when you are building a link profile without a budget for outreach databases. It also works as a sanity check before a rebrand: search your own name and read what the web currently says about you. Adding competitors turns the same run into a coverage benchmark, showing where they are being written about and you are not.
Frequently asked questions
about the Brand Mention Radar
What counts as an unlinked mention?
Any page that names your brand in text without linking to your site. Those are the fastest backlinks to earn because the author already chose to mention you.
Where does it search?
Live web and news results, split into mentions on your own domain versus genuine third-party coverage.
Related free tools
pairs well with the Brand Mention Radar
Browse all free SEO & AI-search tools, or get the Chrome extensions.
Further readingReddit and AI citations: how to show up honestlyWhy answer engines lean on Reddit, and the playbook that does not backfire.