SEO, without the hype.
Practical guides on technical SEO, AI crawlers, structured data and llms.txt - written for people who have to ship the work.
Why Legacy Programmatic Pages Halt Your Site Recovery
Google confirmed that legacy template pages damage site trust during recovery efforts. Learn how automated bloat signals poor quality and halts organic performance.
How Log File Analysis Reveals Hidden Crawl Waste on Large Sites
Learn how to extract raw server logs, filter out noise, and correlate bot requests with index coverage data to fix crawl waste. Discover methods to isolate orphaned URLs and optimise resource allocation.
Why Daily Rank Trackers Fail When SERP Layouts Shift
Discover why traditional rank trackers fail to explain traffic drops when page layouts change. Learn when your SEO team needs a SERP monitor instead.
How Log File Analysis Exposes Dynamic Rendering Failures
Isolate crawler requests in your server logs to spot dynamic rendering failures. Cross-reference status codes and byte sizes to fix indexing bottlenecks.
How Search Console Data Reveals Keyword Cannibalisation
Find competing URLs and fix traffic drops using Search Console query data. Learn to diagnose intent splits and consolidate pages safely.
Diagnose Traffic Drops Using Search Console and Server Logs
Isolate the root cause of organic traffic declines without guessing. Use Google Search Console and raw server logs to spot crawler blocks and keyword cannibalisation.
How to Separate Algorithm Penalties from Server Log Failures
Learn how to isolate the root cause of an organic traffic drop. Use server logs and Search Console data to distinguish technical failures from algorithm updates.
Faceted Navigation Is Quietly Eating Your Crawl Budget
Learn how faceted navigation causes crawl budget loss and duplicate indexation. Discover canonical, robots, and parameter handling setups to fix it.
Google Stores Hreflang URLs as Variants, Not Index Entries
Learn how Google treats hreflang URLs, affecting crawl and indexation behaviour. Diagnose international setups with updated knowledge.
Google Removes Rule Requiring Sites to Block Internal Search
Google has updated its documentation to remove the blanket ban on indexing internal search result pages. Discover why practitioners should still keep blocking these URLs to avoid crawl budget waste and index bloat.
Google Adds Opt-Out Toggle For AI Search
Learn about Google's new Search Console toggle and AI performance reports. Understand how to opt out of AI Overviews and AI Mode.
Schema Markup for AI Search - Which Structured Data Types Actually Earn Citations
Schema does not rank you in AI search, but it does tell answer engines exactly what your page is and which entity you are. Here is what each type does, what it cannot fix, and the order to roll it out.
llms.txt - What It Is, Whether It Actually Works, and How to Write One
A straight answer on llms.txt - what the proposal actually specifies, the evidence on whether AI crawlers read it, where it genuinely gets used today, and how to write one that earns its keep.
AI Crawlers Explained - GPTBot, ClaudeBot, PerplexityBot and Everything Else in Your Logs
A precise guide to the AI bots hitting your server - their real user-agent strings, who runs them, how to verify they are genuine, and what you actually lose when you block them.