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SEO

SEO, without the hype.

Practical guides on technical SEO, AI crawlers, structured data and llms.txt - written for people who have to ship the work.

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SEO

Schema Markup for AI Search - Which Structured Data Types Actually Earn Citations

Schema does not rank you in AI search, but it does tell answer engines exactly what your page is and which entity you are. Here is what each type does, what it cannot fix, and the order to roll it out.

1 Aug 2026· 9 min read
SEO

llms.txt - What It Is, Whether It Actually Works, and How to Write One

A straight answer on llms.txt - what the proposal actually specifies, the evidence on whether AI crawlers read it, where it genuinely gets used today, and how to write one that earns its keep.

1 Aug 2026· 9 min read
SEO

AI Crawlers Explained - GPTBot, ClaudeBot, PerplexityBot and Everything Else in Your Logs

A precise guide to the AI bots hitting your server - their real user-agent strings, who runs them, how to verify they are genuine, and what you actually lose when you block them.

1 Aug 2026· 12 min read