The models behind the work.
Frameworks for organic growth infrastructure, AI-search strategy and compounding content engines - written to be argued with, not recited.
2 guides in FrameworksGuides
Frameworks
Reddit and AI Citations - Why Answer Engines Lean On It, and How to Show Up Honestly
Reddit is roughly 46% of Perplexity's citations and its share of Google AI Overviews grew about 450% in three months. Here is why models over-index on it, and the honest playbook for participating without astroturfing.
8 min read
Frameworks
GEO vs SEO vs AEO: What Actually Changes When Answers Replace Links
A precise definition of GEO, AEO and SEO, an honest split of what transfers from classic search and what is genuinely new, and a practical list of what to change first.
10 min read