Frameworks

The models behind the work.

Frameworks for organic growth infrastructure, AI-search strategy and compounding content engines - written to be argued with, not recited.

← All insights

Frameworks

Reddit and AI Citations - Why Answer Engines Lean On It, and How to Show Up Honestly

Reddit is roughly 46% of Perplexity's citations and its share of Google AI Overviews grew about 450% in three months. Here is why models over-index on it, and the honest playbook for participating without astroturfing.

1 Aug 2026· 8 min read

Frameworks

GEO vs SEO vs AEO: What Actually Changes When Answers Replace Links

A precise definition of GEO, AEO and SEO, an honest split of what transfers from classic search and what is genuinely new, and a practical list of what to change first.

1 Aug 2026· 10 min read