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Traffic decays. Refreshes compound

  • 1Live pageIts title, meta, headings, length and date hints, fetched now
  • 10Ranking resultsToday's top 10, People Also Ask and related searches
  • EditsSection by sectionWhat to add, update and cut, plus a new title and meta
  • ✓Freshness checklistDates, stats and claims to re-check before you republish

How it works

  1. 01

    Paste a decaying URL.

    Drop in an existing page that has lost rankings or traffic - a blog post, guide, or landing page that needs a refresh.
  2. 02

    Agent reads the live page.

    The agent fetches the real HTML and extracts the title, meta, headings, word count, freshness hints, and main text.
  3. 03

    SERP expectations pulled.

    It scrapes the current top-10 for your keyword - the titles, snippets, and questions that define what the SERP now rewards.
  4. 04

    Concrete refresh plan.

    You get exactly what to add, update, and cut, which keywords to re-target, a freshness checklist, and a new title and meta.

Point this at a page that used to perform and it returns a specific refresh plan: what to add, what to update, what to cut, which keywords to re-target, and a replacement title and meta description. It reads your live page and the current SERP rather than guessing from the URL. Free to run on any public page.

Two sources of truth: your page and the live SERP

The agent fetches your URL directly and parses the real HTML: title tag, meta description, H1, up to 25 H2 headings, published and modified dates from article meta or JSON-LD, total word count, and a sample of the body text. It then reads the current top 10 for your target keyword, or one derived from the page title if you leave that field blank. Every recommendation is anchored to that evidence. Pages that time out, return an error status or serve non-HTML come back with a plain explanation rather than a fabricated plan.

The plan you get back

Updating decaying pages fails when the advice stays vague, so the output is deliberately concrete. Sections to add arrive as a heading plus the reason it is needed. Sections to update name the existing section and the specific change. Cuts are listed outright. Alongside those sit the decay signals found on the page, competitor gaps drawn from the pages currently ranking, a freshness checklist, keywords worth re-targeting, and an overall priority of high, medium or low.

  • Sections to add, each with the reason it is needed
  • Sections to update, each with the exact change
  • Sections to cut
  • A new title and meta description, both copyable
  • High, medium or low refresh priority per page

Working through a backlog

Single mode suits one page at a time. Bulk mode accepts up to 25 URLs from a paste, a spreadsheet or a Google Sheet and returns priority, current title, and the number of additions and cuts for each, exported as one file. Sort that by priority and you have a refresh queue you can work down over a sprint instead of arguing about where to start. The plan is only as good as the page it reads, so run it against the live URL, not a staging copy.

About the Content Refresh Agent

Frequently asked questions

How does the content refresh tool decide what to change?

It fetches your live page and the current SERP, compares them, and returns a concrete plan: what to add, what to update, what to cut and whether to re-target the page.

Which pages should I refresh first?

Start with pages that once ranked and have decayed - losing impressions or slipping positions. Those recover far faster than writing something new.